Tourism Market Research
We size tourism markets and forecast demand for destinations, hotels, resorts and attractions, so that investment and planning decisions rest on who will come, when, for how long and at what spend.
We size tourism markets and forecast demand for destinations, hotels, resorts and attractions, so that investment and planning decisions rest on who will come, when, for how long and at what spend.
We measure the current market from arrivals, nights, occupancy, spend and air seat data, segment it by source market and purpose of travel, and identify the segments with the most room to grow.
Surveys, interviews and booking and search data show who visits, why, how they book, what they spend and what they think of the destination, and how that differs from the visitors the destination wants.
We analyse competing destinations and the existing and planned supply of rooms, attractions and air access, to find where demand is unmet and where new supply would only take share from existing operators.
We build demand scenarios that account for air access, seasonality, pricing and new supply, and turn them into the room nights, visitor numbers and revenues that feasibility studies and master plans need.
Heirstone Consulting Research
Tourism Development
Tell us what you are deciding and by when. A senior adviser replies within one business day.
Contact us
