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Destination Strategy and Positioning

We define the unique value proposition and strategic identity of emerging or existing destinations to ensure they stand out in a competitive global market.

Destination Strategy and Positioning

Our Methodology

Identity & Asset Audit

Comprehensive review of a destination's unique cultural, natural, and man-made assets to identify core strengths and potential differentiators.

Competitive Landscape Analysis

Benchmarking against competitor destinations to identify market gaps, best practices, and opportunities for unique positioning.

Target Segment Definition

Identifying and profiling the most valuable visitor segments whose needs, motivations, and spending profiles align best with the destination's assets and development aspirations.

Strategic Positioning Roadmap

Developing a multi-channel strategy to communicate the destination's identity and value proposition to global audiences.

Heirstone Consulting Research

Related research

All reports
Cover of the Heirstone report Empty seats, full terminalsAir Access and Tourism in AfricaEmpty seats, full terminalsSeats, routes, fares, taxes, visas and open skies: what really limits tourist arrivals in North and Sub-Saharan Africa, from Marrakech and the Red Sea to Cape Town and Zanzibar, and what governments, airports and investors can change.Read the summaryCover of the Heirstone report The plan and the beachState Resort Programmes, Twenty Years OnThe plan and the beachWhat North and West Africa's state resort programmes promised and built, from Morocco's Plan Azur and Egypt's TDA zones to Tunisia, Senegal and Cabo Verde, and what the record says to the Red Sea and Mediterranean giga-projects now under way.Read the summaryCover of the Heirstone report The bed and the hectareConservation Tourism in AfricaThe bed and the hectareWhat high-value, low-volume tourism earns per bed and per hectare in Kenya, Rwanda, Botswana, Tanzania and Namibia, who is paid for the land, and what it would take to make the model work in North Africa.Read the summary

Tourism Development

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Explore the practice
Tourism Market Research and Demand ForecastingTourism Market Research and Demand ForecastingVisitor Economy StrategyVisitor Economy StrategyAirport, Port and Gateway Commercial StrategyAirport, Port & Gateway Commercial Strategy

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